Half of US Consumers Cut Spending Because of High Gas Prices
Nearly half of US consumers (49%) are reducing their spending to compensate for rising gas prices – that’s up four percentage points from June 2007 – by combining shopping trips and errands (70%),...
View ArticleInternet Is Top Resource for Health Info, Social Media Gaining Popularity
The internet is the most popular resource for healthcare information, but consumers most trust healthcare professionals for addressing health-related issues and questions, according to a new iCrossing...
View ArticleMediaedge:cia Ranked Most Competitive
Among the top global ad agencies ranked, Mediaedge:cia was the most competitive, according to Paris-based research firm RECMA‘s Compitches Report, its ninth survey of media agency network...
View ArticleTop 10 Network TV Show Websites – Week Ended 01-12-08
Note: Rankings are based on market share of US visits among custom category of television network websites of six major broadcast networks (ABC, CBS, NBC, FOX, The CW and MyNetwork) for the week ended...
View ArticleTop 10 Online Advertisers – December 2007
Note: Estimated spending reflects CPM-based advertising online, and excludes search-based advertising, paid fee services, performance-based campaigns, sponsorships, barters, partnership advertising,...
View ArticleBoomers’ Empty Nest Lifestyle an Opportunity for Marketers
The 78 million Boomers in the US are the largest demographic segment of the population and spend about $2 trillion annually, while the fastest-growing segment over the next five years will be the...
View ArticleNonprofit DM-Driven Sales to Grow 6.8% a Year through 2012
In 2007, every dollar that membership organizations spent on direct marketing yielded a return of $14.47 – a figure that is only going to rise through 2012, according to the newly released Direct...
View ArticleMySpace Got 76% of US Social Network Traffic in ’07, Facebook’s Grew 51%
MySpace.com averaged 76.35% of all US visits in 2007* among a custom category of 53 leading social-networking websites, followed by Facebook.com, Bebo.com and BlackPlanet.com with 12.57%, 1.24% and...
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